Location searching

 

Our music video will include several locations as we are wanting to build a narrative through the settings.
We want to begin in a calm location with a grey, sad appearance to it, and gradually make the video brighter through the use of lighting and location.

We want to use a pier for the first shot so it will be a natural setting with not many distractions from the artist. We want to film on a dark day, giving it a melancholy feel. This will begin to build the narrative of the video as it enhances how the artist is sad after a breakup.

We chose Erith Pier:

















We then wanted a different location for the end of the video, when the artist has begun to get over the breakup and there is light in their life again. We wanted to represent through the use of lighting. Bright colours will be seen throughout the song in the choruses but this will conclude through a location filled with neon lights.

We decided on 'Gods own Junkyard' which a small place in london which is filled with handmade neon signs.

Research into Record Labels

Major labels are the main feature in the music industry and are seen to be the most powerful. They sign artists who they then manufacture, promote and sell their music to get money. An example of a major company would be Sony Music. There are also independent labels that are different as they do not have a corporate backer. An example of a independent label would be Rough Trade.

Major label 
The artists sign strict contracts to the record label meaning they can take control on what music they make  and the way the artists promotes themselves. Major labels also deny rights to artists for their own songs, meaning that the record label 100% owns the song, because of this, the artists only earn 10%-15% royalty on their music. This shows that major record labels only care for the money and not the artists.

Independent label
Independent labels usually sign indie and alternative artists. These artists are able to freely create their own music and own all of the rights to them. They are also in control with how they promote themselves as an artist meaning they have no restriction on they way they dress and sell themselves on social media.
On a independent label an artist will get 40%-75% in royalty.

Audience Profile

This is our audience profile that we made as a group:

Our chosen song

We have decided to choose Wet's song- Its all in vain. We like this song as it has a slow pace but has a change of tempo in the chorus, it also has lyrics with a clear meaning so, as a group we thought it would be the best song to make a video for.

Choosing our song

After researching different artists and songs within our genre we have selected these 3, and now we will select one of these songs to make our music video to.

Costume

In the indie pop genre, artists tend to dress in a similar way. It tends to be quite casual and plain, unlike in pop videos when artists tend to wear extravagent and bright outfits.
The outfits in indie pop usually consist of a plain jumper or tshirt with jeans, boots and some kind of jacket.
Here are some examples:


 

Pitch

Green Screen Digi Pak Analysis

Digi Pak Analysis 2

Rihanna- Loud







This Digi Pak is a six panel album. It holds one CD with a pattern of a rose which continues throughout the whole digipak. The front cover of the digi pak shows a close up image of the artist, this may be because Rihanna has a large fan base so therefore it is obvious as to who the album is by and will make people buy the Digi Pak. The three bottom panels show an image of Rihanna, this also shows that the artist is the main selling of the album, the colour also matches the rest of the album, which is pink, red and white, which could suggest the album is about love.

Music Video Director Research

Mike Lee Thomas is a music video director whose videos I really like. He has directed 2 videos for the band Oh Wonder, one of the bands that we have researched and is close to what we want our artist to be like.

Livewire - Oh Wonder
This scene uses a wide lens to show a large amount of the setting. There is not much happening in the scene so the audiences attention goes straight towards the cars headlights. I really like the colouring in this scene and the way it goes with the slow pace of the song at the time.






In this shot it shows 2 people looking across a balcony. I like this shot as the lens flare from the sun adds a nice effect and it is also contrasts with the other scenes in the video as it is much brighter and appears happier.



This shot has similar colouring to the first shot but this time the background is blurred and the people are the main focus point. However, they are still quite hard to see due to the shadows, making them almost like silhouettes.