Genre Codes and Conventions

After researching genre's and the different codes and conventions associated to them, we have decided to choose Indie Pop.

Indie Pop is a genre of Alternative Rock that begun in the UK in the 1970's with roots from the Scottish post-punk bands.
Indie pop is different to 'indie rock' as it is less aggressive and loud, and is more melodic.
Indie pop music began to become popular through independent record labels and shop and built a small fan base which grew.
A band who is seen to be one of the first, popular indie pop bands is 'The Smiths'.

Indie Pop Music Videos
The videos in this genre of music tend to have a lower budget. The main settings used are studios, cities, parks and woods. These locations create mystery which makes the audience more interested in the video and song and therefore, will give their full attention to it.

Most Indie Pop music videos have a live performance from the artist as it makes the audience see the talent that the artist has. They also promote the artist by allowing the audience see the atmosphere of their concerts, therefore encouraging the public to watch the artist live.
The live performances are put together with a narrative to break up the music video whilst also making a memorable video.

The narrative is a key feature in an Indie Pop music video. It helps tell a story with images and videos  which are usually linked to the lyrics of songs which is suggested by Goodwin's Theory.
The narrative videos also include varying special effects which keeps the audience engaged and make it more appealing to watch.

Mise en Scene is also used in Indie Pop videos. They tend to be generally simple and are linked to the scene. The props used in a music video can change the whole idea of a music video such as in Ed Sheeran's 'A Team', the prop of drugs changes the audiences whole opinion about the girl in the video.
Costume and makeup are also important, as they create the character. It shows their age, personality and even the era of the music video.