Genre Research (BROODS)

I have done some research into the genre of Indie Pop, I studied the codes and conventions, and the general theme and feel of the genre through the artists, songs and music videos.

I will now be showing you 3 artists that that I feel show a clear representation of this genre.


BROODS:

Broods are a brother and sister duo from New Zealand. Georgia Nott had the lead vocals, whilst her brother and band mate, Caleb Nott works on the production and backing vocals. They are signed with Capitol and Polydor Records and there first single 'Bridges' went to No.8 on the New Zealand single chart. They released there first EP 'Broods' on 30th January 2014, which was followed by an album called 'Evergreen' on the 22nd August 2014.
They have been the opening act for Ellie Goulding, Haim and Sam Smith and in 2015 they had their own headlining tour in North America.
They released there second album 'Conscious' on the 24th June 2016.

Music Videos:








These videos by broods represent what a typical video in the Indie Pop genre looks like.  This is due to the fact that the first one is very minimalistic, and heavily based on a narrative, however the video appears quite natural, doesn't have a lot of artificial things in it, therefore creating a very rustic and natural feel to it.
The second video displays a large amount of neon lights and bright colours, it does not follow a narrative but focuses mainly on the art created in the video.
Both of these videos are very different in appearance but are still typically Indie Pop videos as they don't follow a typical storyline, and match the theme of the song.