Evaluation 2

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I feel that our music video used a lot of similar conventions of a real music video. We watched many music videos in the same genre as our artist, this gave us a clear idea of what conventions are used in the music videos, such as the pace, theme and editing style of the video, all which we used when editing our video. I feel we also challenged the convention of lip syncing throughout the music video. We only used lip syncing for the choruses as they were quite long and we also wanted scenes just for narrative and setting. This challenges the conventions of a normal music video as they tend to have lip syncing throughout the song.