Conventions of a Music Video

Music video's are all different but usually have features that make them conventional to a genre. These tend to be:

• Marketing device for the artist
• Usually has close up shots to sell the artist
• Can promote a message or product 
• The artist is shown performing
• The lyrics of the song influence what is shown in the video (mise en scene)
• The pace of the editing fits the piece of the music
• Codes of dress reflect the mood of the song
• The use of lip syncing tends to always be used.